Landmine Ketchup
Les Cretives Sthlm
Using a ketchup sachet, agency demonstrated the horrific nature of living in a land mine affected country and how much a part of everyday life that horror is. The idea is simple: as you tear open the sachet you also rip through the child’s leg and the ketchup inside pours out like blood. Agency:Publicis Mojo, Australia
http://www.lescreatives.com/
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